The Interactive Launch Competition is changing the face of television. It's the ultimate case study competition for video innovation!
The Competition pits graduate MBA and Engineering Student Teams in a contest to create winning go-to-market strategies and marketing plans for advanced TV and online video innovations. Learn below how you can:
Become a Mentor Company
Enter a Student Team
'The Competition rocks! Thank you so much for the insight!' - Industry attendee
By sponsoring an MBA or Engineering School team, Mentor Companies support the next generation of industry leaders. You receive support from a team of top students. Your brand and product are showcased at a prestigious event before an industry audience.
Who should participate? Any TV service provider, programmer or tech supplier with an emerging video product, service or app. Recent products have included wireless video, virtual reality, over-the-top (OTT) apps,TV Everywhere, cloud DVR, 4K Ultra HD, interactive news, on-demand apps, media gateways and advanced advertising.
What's required? Each Mentor Company is matched with a Student Team about 7-8 weeks prior to the finals event. Mentors hold meetings or conference calls to guide the students. We understand you're busy so we add support by a Coaches Council of industry experts.
Mentor Companies pay a sponsorship fee that supports the event and provides cash prizes for the winners. The sponsorship includes company branding in all event promotions and event materials.
Recent Mentor Companies & Sponsors: ARRIS, Carlsen Resources, Cisco, Comcast Media Center, CSG International, Ericsson, HBO, Hearst Television, HITS, IBM, Imagine Communications, iN DEMAND, Mediashift, QVC, Samsung, SeaChange International, Synacor, thePlatform, TiVo and The Weather Group
Supporting Organizations: CTAM (Cable & Telecommunications Association for Marketing), NCTA - The Internet & Television Association, SCTE (Society of Cable Telecommunications Engineers), WICT (Women In Cable Telecommunications), Light Reading and the Walter Kaitz Foundation
Coaches Council: If your company can't participate, please volunteer as a member of our Coaches Council to guide a student team and support hiring opportunities.
Contact: Craig Leddy, Interactive TV Works
‘The whole event from beginning to end was very engaging. It worked for the schools, the sponsors, the judges and the audience.’ – Mentor Company rep
By entering a Student Team, you'll work with a top company on marketing the latest video technologies. You'll compete against other teams and strut your stuff before a Judges Panel and industry audience that includes recruiters. The top 3 teams win cash prizes!
Who should participate? Teams typically consist of 3 to 5 students in a graduate MBA, Engineering or related program. Undergraduates may participate provided that a team is led by graduate students.
What's required? No fees, just a willingness to apply fresh thinking. Teams may reserve their spot ASAP and then add members. About 7-8 weeks before the event, you'll be matched with a Mentor Company and receive a case study.
You work with your Mentor Company through conference calls or face-to-face meetings and receive support from a Coaches Council of industry experts. You'll create a 10 minute plan to present before a Judges Panel to compete for cash prizes and an Audience Choice Award.
Recent MBA teams: Boston University, Carnegie Mellon, University of Chicago, Columbia, Denver University, DePaul, Georgetown, Harvard, Howard, MIT, NYU, Pace, Penn State, Temple, UC Irvine, UCLA, USC and Wharton
Recent Judges: Top executives from Comcast, Charter Communications, Time Warner Cable, Bright House Networks, Cox Communications, Rogers Communications, NBCUniversal, Fox Networks, Hearst Television, HSN, Discovery Communications, Scripps Networks, CTAM, MoffettNathanson, Bravo, iN DEMAND, ABC Television, SCTE, C-SPAN and Walter Kaitz Foundation.
Contact: Craig Leddy, Interactive TV Works
‘THANK YOU! It was extremely professional, thought-provoking and fun. This was an extremely good learning experience for everyone on the team and a valuable use of our time.‘– Student Team captain
Strut your stuff for cash prizes and recognition
The Competition promotes innovative thinking
Don't Miss It!
Who should attend? Anyone interested in the future of television and online media. Service providers, TV programmers, content producers, digital media developers, broadband players, device makers, technologists, marketers, advertisers, faculty and students. You'll gain insight into the future of video and what the next generation thinks.
'Your competition allows these students to gain confidence and do more than debate case studies in a classroom. You give them a real life experience.' - Industry attendee