The Interactive Case Competition is changing the face of television. It's the ultimate case study competition for video innovation!
The Competition pits graduate MBA and Engineering Student Teams in a contest to create winning go-to-market strategies and marketing plans for advanced TV and online video innovations. Learn below how you can become a Sponsor or enter a Student Team.
'The Competition rocks! Thank you so much for the insight!' -Industry attendee
Join us for the 2018 competition Nov. 13 at HBO in New York!
By becoming a competition sponsor, companies support the next generation of industry leaders. Your sponsorship supports cash prizes for students and a stellar event. All sponsorships include company branding in promotions and event materials.
Available sponsorships include Platinum, Gold, Silver, Bronze, Friend and Awards Reception. Platinum includes a seat on the Judges Panel and an option to include a speaker in an educational webinar. No time commitments are required for other sponsorship levels.
Who should participate? Any TV service provider, programmer or tech supplier.
Recent Mentor Companies & Sponsors: ARRIS, Carlsen Resources, Cisco, Comcast Media Center, CSG International, Ericsson, HBO, Hearst Television, HITS, HSN, IBM, Imagine Communications, iN DEMAND, Mediashift, QVC, Samsung, SeaChange International, Synacor, thePlatform, TiVo and The Weather Group
Supporting Organizations: CTAM (Cable & Telecommunications Association for Marketing), NCTA - The Internet & Television Association, SCTE (Society of Cable Telecommunications Engineers), WICT (Women In Cable Telecommunications), Light Reading and the Walter Kaitz Foundation
Coaches Council: If your company can't participate, please volunteer as a member of our Coaches Council to guide a student team and support hiring opportunities.
Contact: Craig Leddy, Interactive TV Works
‘The whole event from beginning to end was very engaging. It worked for the schools, the sponsors, the judges and the audience.’ – Mentor Company rep
By entering a Student Team, you'll learn about the industry from experts, tackle a case study exercise and network with industry leaders. You'll compete against other teams and strut your stuff before a Judges Panel and industry audience that includes recruiters. The top 3 teams win cash prizes!
Who should participate? Teams typically consist of 3 to 5 students in a graduate MBA, Engineering or related program. Undergraduates may participate provided that a team is led by graduate students.
What's required? No fees, just a willingness to apply fresh thinking. Teams may reserve their spot ASAP and then add members. About 7-8 weeks before the event, you'll be matched receive a case study. You'll be guided by webinars, industry resources and a Coaches Council of industry experts. You'll create a 10 minute case solution to present before a Judges Panel to compete for cash prizes and an Audience Choice Award.
Recent MBA teams: Boston University, Carnegie Mellon, University of Chicago Booth, Columbia, Denver University Daniels, DePaul, Georgetown, Harvard, Howard, MIT, NYU, Pace, Penn State, Temple, UC Irvine, UCLA, USC and Wharton
Recent Judges: Top executives from Comcast, Charter Communications, Time Warner Cable, Bright House Networks, Cox Communications, Rogers Communications, NBCUniversal, Fox Networks, Hearst Television, HSN, Discovery Communications, Scripps Networks, CTAM, MoffettNathanson, Bravo, iN DEMAND, ABC Television, SCTE, C-SPAN and Walter Kaitz Foundation.
Contact: Craig Leddy, Interactive TV Works
‘THANK YOU! It was extremely professional, thought-provoking and fun. This was an extremely good learning experience for everyone on the team and a valuable use of our time.‘– Student Team captain
Strut your stuff for cash prizes and recognition
The Competition promotes innovative thinking
Don't Miss It!
Who should attend? Anyone interested in the future of television and online media. Service providers, TV programmers, content producers, digital media developers, broadband players, device makers, technologists, marketers, advertisers, faculty and students. You'll gain insight into the future of video and what the next generation thinks.
'Your competition allows these students to gain confidence and do more than debate case studies in a classroom. You give them a real life experience.' - Industry attendee